"New Yangtze Cruise" how to achieve healthy development?

New development of the Yangtze River in Nanjing travel lanes - "Yangtze River First Tour" was officially launched, marking the city on the Yangtze River tourism development, a new starting point. In the past 30 years, the Nanjing Yangtze River tourism development has "three ups and downs." "Yangtze River First Tour" learn a lesson on how to achieve healthy development?

Nanjing Yangtze River tour has "three ups and downs."

Shen, deputy general manager of Nanjing ferry Autumn Ning Jieshao, 1979, the Nanjing Yangtze River tour has just opened, the terminal in Zhongshan Wharf, the main tourist attractions of Nanjing Yangtze River Bridge. At that time only the "Zhongshan No. 1" cruise ship, can take 1,500 people, Chinese and foreign tourists flocked, often "difficult to get a ticket." Fifties and sixties of last century, born in Nanjing, basically take the "Zhongshan No. 1."

Around 1990, the Nanjing Yangtze River tourism is booming again, the line is mainly Zhongshan dock to yanziji, received a lot of foreign guests, especially the number of group tourists in Southeast Asia, they rarely have the opportunity to see the river, like the Nanjing Yangtze River views.

Around 2000, ushered in the third Nanjing Yangtze River golden tourism. At the time, cruise ships are equipped with karaoke OK, can accommodate 200 people and a small ballroom, two dollars a ticket. Since then, Kara OK, dance halls and other leisure and entertainment is still relatively small, often packed ballroom.

In recent years, people's leisure and entertainment more and more, and the Nanjing Yangtze River waterfront resources are not yet fully developed, the existing tourism projects in the Yangtze River can not meet the needs of tourists. Coupled with the international financial crisis, enterprise restructuring and other factors, group travel less and less, the Nanjing Yangtze River tourism has emerged in a downturn. At present, although the city and the Olympic Sports Center, Zhongshan Ferry to yanziji two sightseeing routes, but business has been very good.

"New Yangtze River Tour" to the sound development of

"New Yangtze River Tour" started, how to get out "fire - the decline of" the cycle, to achieve the healthy functioning of the market?

Shen Qiu Ning that now, people greatly favored eco-tourism, with scenery with Hexi Riverside, Riverside character area screen Yan promote the construction of the Nanjing Yangtze River tour once again welcome the opportunity, can develop into a more positive track.

First, from the operating costs, the "Yangtze River First Tour" from the screen Yan construction and development company, Nanjing ferry company, yanziji Park Service jointly operate three units, cruise ships, there is a ferry company before, and yanziji Park , Guanyin area are also already built. Hardware investment, said, basically no increase in cost.

Secondly, from the point of view the way they operate, "Yangtze River First Tour" initial target customers are mainly tourist groups. Currently, they have a number of travel agencies with the cooperation agreement signed by the travel agency "Yangtze River Tour" into the Nanjing tours, day trips conventional scheduling 4. Thus, the source is also assured. And, also according to the number of visitors, frequency and reasonable arrangements to adjust the size of cruise ships, and will not "run empty times" in order to achieve maximum benefit.


"'Yangtze first tour' of the official launch, but the development of river tourism article Nanjing new beginning." Jin Weidong, deputy director of Tourism Bureau of Parks, said development of the Yangtze River in Nanjing has a unique ecological tourism resources, historical and cultural resources. Qing Dynasty, "Jinling forty Eight", there is "Yan Angeles Sunset," "Yongji Jiang Liu," "Shogun climb," "Dharma Kwu Tung", "Jiashan heard by the" "of the Long Li to" 6 in the screen Yan Riverside character area. In the future, with further build Riverside Landscape, cruise line will be further expansion. Upstream will extend to Dashengguan Bridge, west Riverside Scenic Belt, alluvion, Yuejiang Lou, Bagua Zhou and other tourist attractions in the future will also be included in the Yangtze River tours. Related to the Yangtze River tourist facilities will also be further improved. These will be the "new version of the Yangtze River Tour" to have long-term vitality of the foundation.

Provincial Association of Travel Agents president, general manager Yang Qilong province brigade said that from the perspective of the development of other developed cities, water travel is increasingly become a hot spot for tourism and leisure, he Nanjing "Yangtze River First Tour"'s prospects, the organization called on the province's agencies, efforts to promote the project, the Nanjing Yangtze unique beauty dedicated to domestic and foreign tourists.