Summary: City tourism image is the city of tourists visiting the city in the process, through the physical urban environment and quality of the people viewing, folk customs, service attitude of the city to experience the overall impression produced by the text of the Yangtze River Delta integrated development of urban tourism region of space travel concept image positioning is analyzed.
Keywords: the Yangtze River Delta region of integrated development of urban tourism space, positioning the image of yangtze river tourism concept
Contains all of the Yangtze River Delta, Shanghai, Jiangsu Province, Nanjing, Suzhou, Wuxi, Changzhou, Zhenjiang, Yangzhou, Nantong, Taizhou, Zhejiang Province and Hangzhou, Ningbo, Jiaxing, Huzhou, Shaoxing, Zhoushan, a total of more than 15 ground-level tourist city, an area of nearly 100,000 Km2, the country's total land area of about 1%. In 2003, 15 tourist cities in the region of domestic tourism revenue accounts for 73.22%, international tourism receipts accounted for 21.72% national, international tourism trips accounted 52.87%.
Tourism image is the city of tourists visiting the city in the process, by viewing the urban environment and the physical quality of the people, folk customs, attitude, etc. produced by the experience of the overall impression of the city, an important manifestation of the concept of the image of tourism in the city, city Tourism visual image and the image of the city tourism action in three areas. Spatial structure of the Yangtze River Delta urban tourism as follows: a core, five poles, five laps, seven with the space format. A core of Shanghai, Shanghai urban tourism is well developed, in 2004, Shanghai, accounting for domestic tourism revenue up 23.4%, accounting for 40.1% year on year the Yangtze River Delta; international yangtze cruise tourism revenue accounts for 11.2% year on year, accounting for 56.8% year on year the Yangtze River Delta. Five to distinguish the south wing of the Yangtze River Delta, Ningbo, Nanjing, north wing, south of Zhejiang central tourist city of Hangzhou, Suzhou and Wuxi. Five laps of the core tourism circle Shanghai, Nanjing tourism circle, Hangzhou tourism circle, circle tour around Taihu Lake, Ningbo tourism circle. Seven with a resolution along the Yangtze River tourist zone, tourist zone along the canal, tour with the Shanghai-Nanjing, Shanghai-Hangzhou tourism zone, Ningbo tourism zone, the Taihu Lake tourism zone, the coastal tourist belt.
Slogan of the Yangtze River Delta tourism image
This reference coherent research tourism image of the Yangtze River Delta slogan is summarized in Table 1.
Integrated development of urban tourism region of space travel concept image positioning analysis
(A) the Yangtze River Delta yangtze cruise Tourism Circle
Tourism image concept (or slogan) design: the Yangtze River Delta - China's most fascinating Jiangnan; ancient capital of China's modern capital and dream city tourism intertwined with - the world's sixth city tour with.
Explain the concept of tourism image, urban tourism or tourist areas (spots) effect of positioning: focus on the development of the Yangtze River Delta water town tour, garden tour, (ancient and modern capital) city tours, vacations, religious tourism, marine (Island) Travel , cultural tourism, conference and exhibition tourism, to build a world famous tourism brands degree of Chinese rivers and lakes, China's urban tourism brand, the Chinese MICE brand, Chinese garden tourism brand, the Chinese cultural tourism brand.
(B) the Taihu Lake Tourism Circle
Tourism image concept (or slogan) design: Lake United States, the United States in the Taihu Lake, Taihu Lake - Waters cultural destination; Taihu - China's most beautiful inland lakes; tour Suxichang with a total of U.S. owned lake.
Explain the concept of tourism image, urban tourism or tourist areas (spots) effect of orientation: the Taihu Lake in Jiangsu Taihu tourism circle to the main part of the shore line, relying on Lake development, tourism products to tourists, to the resort by the transformation of the tourism environment to conduct a comprehensive remediation, tourism image to re-design, and significant development of cultural tourism, water sports and leisure and tourism based on the special and highly valued tourists to stay longer to meet the needs of product and service design.
(C) Nanjing Tourism Circle
Tourism image concept (or slogan) design: the three countries with historical and cultural city tour Ning, town, Yang, sharing three Slender West Lake scenic area, Zhongshan, three mountain beauty; Six culture, Huaiyang culture, landscape and cultural riches of China's famous ancient Yangtze Cruise tourist destination.
Explain the concept of tourism image, urban tourism or tourist areas (spots) effect of positioning: to highlight the effect will be in Nanjing, Yangzhou, leisure effect, create Zhenjiang "urban forest" Taizhou "Fengcheng China" brand. Area three core areas Nanjing, Yangzhou, Zhenjiang City are historical and cultural city, each with a state-level scenic spots, and the distance between the time not more than 1 hour, with each other and develop ReBAM the ability of the joint development of tourism resources and potential, therefore, stressed that the comprehensive development of the region, second only to display itself as the Yangtze River Delta, Shanghai benefits of mega-cities, to become the Jiangsu Tourism one of the most important goals.
(D) of Shanghai Tourism Circle
Tourism image concept (or slogan) Design: China's most developed tourism city tourism circle - Shanghai tourism circle; the Yangtze River Delta Water tourism core area.
Explain the concept of tourism image, urban yangtze river tourism or tourist areas (spots) effect of positioning: to highlight the effect of urban tourism of Shanghai; Suzhou Jiangnan gardens, ancient town, lake scenery, and cultural city, leisure and tourist resort lake effect; the ancient rivers and lakes in Jiaxing town, red culture, cultural tourism Majiabang effect. Dense network of traffic, traffic in Shanghai one hour travel an important part of the core circle, with the development of urban tourism and recreational travel around the city's peculiar potential. Shanghai is an international-class tourist destination and an important source, the three places you can learn from each other, joint development, and strive to become world-class city-tourism destination. Nantong and Shanghai in close contact, the joint development of regional tourism also has the peculiar advantage.
http://yangtzecruise2011.blogspot.com/
Nov 22, 2011
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