OCT hotel management company will further integrate the resources of its hotels, cultivating their own management team. The economy hotel brand City Inn, is expected to transfer some of the poor performance of the hotel, and good riddance, traveling light. China Merchants Securities given OCT A "highly recommended" rating.
China Merchants Securities research report in February 9th, revenues from tourism earnings than expected. 2011 is expected to OCT A (000069:7.26, +0.02, ↑ 0.28), hospitality, tourism, the number of over 20 million people, tourism revenues increased by 17% -18%, is expected to more than 11 billion yuan. From the 2003 annual tourists number of 4.8 million passengers in 2011 to over 20 million people, OCT number of tourists to keep more than 20% average annual compound growth rate.
To build a hotel brand, Lianhaoneigong, and await a breakthrough. OCT hotel management company will further integrate the resources of its hotels, cultivating their own management team. The economy hotel brand City Inn, is expected to transfer some of the poor performance of the hotel, and good riddance, traveling light.
The tourism income doubling plan to enhance the quality. To cooperate with Universal Studios, improve service levels, food self-employed, product development, an increase of animation elements, festivals, tourism, entertainment, and multiple means to enhance the scenic area management level and income level. The same time, Beijing Happy Valley two, three, Shanghai Happy Valley two, two of Chengdu Happy Valley and to be opened in Wuhan Happy Valley a corresponding increase in indoor recreational projects to enrich visitors' experience.
Tourism real estate development space. 2011 real estate sales of 16.3 billion yuan, including settlement revenue was essentially flat with 2010, the average selling price of 32,700 yuan. In 2012, the company's real estate projects will enter the sales of key real estate, including Shenzhen, Shanghai, Wuhan, Chengdu, Tianjin. Coupled with the legacy of 2011 salable area of the 2012 real estate salable area of more than 1.8 million square meters, significantly more than in 2011. The company will take measures to accelerate this year, real estate sales, the future of real estate income can be expected.
New year, new location, culture, play a leading role. OCT Shares "12th Five-Year" period of the Program for the Development of a new corporate positioning: culture, tourism-oriented, modern service industry development, China's leading operators. The company set up a new business development and integration of emerging businesses, focusing on the development of cultural tourism, cultural and technological, cultural and performing arts and animation industry and tourism and cultural related businesses.
http://yangtzecruise2011.blogspot.com/2012/02/guangdong-tour-group-is-not-maldives.html
Valuation: The target price of $ 8.5-10. Forecast EPS of 11-12 years for 0.65 yuan and 0.84 yuan, the latest closing price corresponding 11PE 12 times, and continued good solid growth prospects for the development of the defensive ability of tourism leading enterprises OCT.
Risk factors. Weather factors and major natural disasters, the impact on tourism. Theme parks, entertainment facilities equipment, the impact of unexpected events. Corporate real estate business has been the impact of the national macro-control policies.
http://yangtzecruise2011.blogspot.com/
Feb 8, 2012
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