China's first luxury cruise ship cruise operator in the main industry companies - Chongqing New Century (16.89, -0.29, -1.69%) disclosed today Cruises Inc. prospectus, to be in the Shenzhen Stock Exchange issued no more than 15 million, the funds raised will be used exclusively for the new "Century series" two foreign luxury cruise ships, totaling investment of 176.19 million yuan.
Announcement shows that the main business of the century cruise luxury river cruise operations, and foreign travel agency, luxury river cruise operations which mainly refers to relying on the spot along the Yangtze River landscape, sightseeing tour, boat transportation as one of the complex tourism business. The company currently has five luxury cruise ships, the opening of the route has covered the Yangtze River, the cruise ship hardware, service management, market share, load factor and the number of single-passenger ship was so rank industry leader. 2009 market share of 22%, in the Yangtze River cruise company in the top three cruise ship class.
The total market share in recent years the company expanded in the 2008 financial crisis has seriously affected the tourism industry in the case, the compound average growth rate in recent years is still up 17.13% for the industry-leading position. With the future increase in the number in new cruise ship, is expected to further expand market share. By the tourism boom of the Yangtze River to further enhance and strengthen the marketing of the company, from January to September last year, operating income increased by 59.28%, which cruise operations up 40.82%, 96.66% growth in business travel. As income growth, combined with the company's gross profit margin of the business and has a good upgrade, the company first three quarters of 2010 compared with operating profit growth of 18.26 million yuan over the same period in 2009.
Nov 10, 2011
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