In the festival's planning process, the Provincial Standing Committee, Party Secretary of the sea remarks repeatedly guidance, timely decision-making on major issues. Haikou Mayor Ji Wenlin held a special meeting to study to consider the festival program, schedule, management, promotion, investment and funding other projects. Provincial Party Committee Propaganda Department, Provincial Tourism Committee and other departments have also given strong support.
Haikou Municipal Government decided to arrange the price adjustment fund 15 million yuan in start-up capital as a festival. It is understood that the price adjustment fund part of the star hotels and travel agencies from tourism, mainly for the development of tourism. The price adjustment fund use is taken from the sea for the first time travel used on the tour.
The festival is also the first attempt of the market ticket sales. The spirit of "Waste Management, develop the market, a culture of communication, so that the results of reform and opening up to share with the people" principle, the introduction of the development "," Spring of the sea "tourism festival ticketing regulations" by CCTV, the national authority of the newspapers and 200 publicity media networks, high-speed rail terminal at the airport, hotels, commercial buildings put promotional items at the same time, e-commerce and travel stores nationwide marketing, ticket sales system, specially developed to form ticketing center, booking through the network, phone book , broad channels such as ticket sales outlets.
"Spring of the sea" tourism festival box office revenues in the fiery momentum, just show the sea and cultural tourism market development potential.
http://yangtzecruise2011.blogspot.com/2011/12/sichuan-move-into-area-to-focus-on.html
In recent years, Haikou City, has been sporting events, performances and cultural aspects of the exhibition attempts to introduce the brand and create a number of cultural activities, and strive to cultural tourism industry into a new economic growth point. For example, have organized a tourism hot-air balloon wedding section, Haikou, professional star Mission Hills Golf World Invitational, yachts and other brands, Sports and Tourism Economic Forum, the Forum activities.
Eleventh Five-Year period, Haikou tourism infrastructure has been further compaction. According to statistics, Haikou City received in 2011 is expected to more than 8.3 million overnight visitors passengers, an increase of 13% or more; Meilan Airport passenger throughput exceeded million passengers, up 16% or more.
According to reports, as the market continues to develop, Haikou City, is gradually trying to by the "government-run section" to "government guidance, market operation, the people involved," the paradigm shift to fully mobilize the enthusiasm of the market to play the role of markets to achieve economic and social effectiveness of double harvest. From hot air balloon wedding festival, rural Green Road roaming the sea, Omega World Cup of Golf and now the "Spring of the sea" tourism festival, Haikou City, the cultural tourism market through early market development, has begun to take shape.
Haikou Municipal Tourism Commission official said the current "Spring of the sea" tourism festival is still to gain experience, gather popularity, develop the market. If a good response, the festival will be held toward normalization, and will consider the introduction of "Mamma Mia" and other large performances. Meanwhile, Haikou City will continue to strengthen the planning and construction of cultural tourism market, out of a new way of travel, tourism performance for next year will complete the market, truly brand operation.
http://yangtzecruise2011.blogspot.com/
Dec 30, 2011
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